PPC Agency or Something That Actually Works?

Agency proposals are built to sell you on an agency. They show you surface-level account observations, promise uplift numbers, and ask you to commit 12 months before they have done anything. The audit flips this: you get independent, specific findings about what is actually happening in your account before you commit to anyone. You will know exactly where your budget is going, what is broken, and what the three highest-impact changes are. That data makes every agency conversation sharper, and it makes walking away from a weak proposal easy.

For B2B paid media, yes. Here is why. An agency team sounds like more resource, but what you are actually getting is fragmented senior attention distributed across 30 to 50 accounts. The junior who owns your day-to-day is applying a shared playbook, not building a strategy for your specific buyers. A dedicated expert brings the full senior attention of someone who knows your ICP, your sales cycle, and your pipeline metrics by heart, every single week. The accounts I manage typically see 25 to 45% improvement in cost per SQL in the first 90 days because depth of thinking beats breadth of headcount in B2B paid media.

Five areas. First, conversion tracking integrity: whether your forms, CRM connections, and offline conversions are firing correctly, and whether what Google sees as a conversion matches what your sales team counts as a lead. Second, ICP and audience alignment: whether your targeting actually reaches your buying committee or just approximates it with demographic filters. Third, campaign structure and keyword strategy: match type hygiene, search term analysis, negative keyword coverage. Fourth, landing page and offer alignment: whether your ad messaging and landing page copy create a coherent buying signal for your target audience. Fifth, bid strategy and data quality: whether your bidding algorithms have enough of the right data to optimise effectively. The written report ranks findings by expected revenue impact.

Yes, and I would strongly recommend it. The audit findings become your baseline: the specific metrics any agency needs to improve on in their first 90 days to prove value. Without that baseline, you have no objective grounds for a performance conversation three months in. With it, you know exactly what a good month looks like and what a bad one looks like. You can hold any agency to account for real numbers rather than their own curated dashboard. There is no obligation to work with me after the audit, and I will not use the call to pitch you.

The sweet spot is $5,000 to $80,000 per month in combined Google Ads and LinkedIn spend. Below $5k the management fee relative to spend becomes difficult to justify, though if you are scaling toward that number quickly I am happy to talk. The free audit is available regardless of spend level and is a useful independent assessment before you increase budget with any provider.

The audit itself uncovers quick wins in 48 hours and many can be self-implemented within a week. If you continue, the full rebuild is live within five business days. The majority of accounts I take on see measurable CPL improvement in the first four to six weeks from structural changes alone. Sustained pipeline improvement and bid algorithm optimisation typically compounds through 30 to 90 days as the CRM-connected conversion data accumulates and the bidding signals improve. A realistic benchmark is 20 to 30% CPL improvement in the first 30 days and 35 to 50% by day 90.