Digital Marketing Consultant
Independent / Freelance
Present
- Advise B2B, SaaS, and companies on growth marketing strategy, paid acquisition, and performance optimization
- Plan and execute Google Ads (Search, Display, YouTube, Performance Max) and Paid Social campaigns with a strong focus on ROI
- Design full-funnel acquisition strategies covering demand generation, lead capture, and conversion optimization
- Implement advanced tracking and measurement setups (GA4, GTM, conversion tracking, attribution)
- Optimize campaigns using A/B testing, audience segmentation, and data-driven insights
- Support clients with SEO, content strategy, and landing page optimization to improve organic and paid performance
- Create dashboards and performance reports translating data into clear business recommendations
- Collaborate with founders, marketing leaders, and cross-functional teams as an external growth partner
External Contractor
European Parliament
Feb 2018 – Jan 2022
PPC Specialist
EliteStyle.BG
Nov 2017 – Jan 2018
- Google Ads Search Network Campaigns for ranking at top positions on Google
- Google Ads Display Network campaigns for increasing ROI of the company
- Google Ads Display Network: Dynamic Remarketing
Facebook Specialist
Fight Story
Nov 2017 – Jan 2018
- Facebook Ads campaign management and optimization
- Created marketing content for Facebook
- Brand awareness – Page likes campaign
- Facebook Events management
Digital Marketing Manager
Globaxy Ltd
Jan 2017 – Jan 2018
- Managed and coordinated a team
- Google Ads campaigns – Search, Display and YouTube
- Google Analytics – Identify trends and patterns in how visitors engage with websites
- Implemented A/B and multivariate testing to continuously improve ROI and performance
- Generated reports which identify the performance of each PPC activity
- Facebook Ads campaign management
- Taboola native Ads
Marketing Assistant
Harba
Apr 2016 – Jun 2016
- Support the work on projects directed at maximizing company’s profits and develop marketing strategies
- Created successful social media campaign to increase Facebook Page likes by 46% in two months
- Design of artwork, adverts, posters, banners and flyers
- Measure of ROI by likes/followers, reach, engagement, leads gathered and sales made
- Performed site analysis, keyword research and mapping
- Search Engine Optimization