Running a Google Ads campaign can feel like juggling a dozen tasks. Select the right keywords, ad copy, extensions, A/B testing… the list goes on. But what if you had a smart assistant to help with it all? Enter ChatGPT. Whether you’re a small business owner, a marketing manager, or a freelancer, you can use ChatGPT to brainstorm ideas, write compelling copy, and optimize your campaigns.

In this post, I’ll show you how to use ChatGPT effectively for Google Ads, along with real prompt examples you can copy and tweak for your own campaigns.

What Can ChatGPT Do for Your Google Ads?

Here’s how ChatGPT can assist you:

• Write compelling headlines and descriptions
• Generate keyword ideas
• Suggest ad group structures
• Draft responsive search ads (RSAs)
• Create negative keyword lists
• Localize your ads
• Brainstorm offers, CTAs, and landing page ideas

How to Structure a Good Prompt for Google Ads

To get the best output from ChatGPT, provide:

• Your product or service
• Your target audience
• The goal of your ad
• Tone or style (professional, casual)

The more context you give, the better the results.

ChatGPT Prompt Examples for Google Ads:

1. Prompt for Writing Ad Headlines

“Write 10 Google Ads headlines for a premium meal delivery service targeting busy professionals in New York. Focus on convenience and healthy eating. Use a friendly, energetic tone.”

💡 Result: You’ll get clickable, relevant headlines like “Healthy Meals in Minutes” or “NYC’s Favorite Meal Delivery.”

2. Prompt for Descriptions

“Write 5 Google Ads descriptions for a language learning app for beginners. Emphasize ease of use, fast results, and a free trial. Keep each under 90 characters.”

3. Prompt for Keywords

“Give me a list of 30 transactional keywords for an online yoga class subscription targeting women aged 25–45 in the US.”

Bonus tip: Ask ChatGPT to group keywords by theme or intent (e.g., purchase intent, research intent).

4. Prompt for Ad Group Ideas

“Create a Google Ads campaign structure for an ecommerce store selling eco-friendly skincare products. Suggest campaign names, ad groups, and keyword themes.”

5. Prompt for Responsive Search Ads (RSA)

“Generate a responsive search ad for a digital marketing course targeting freelancers. Include 10 headlines and 4 descriptions. The tone should be confident and inspiring.”

6. Prompt for Negative Keywords

“Suggest a list of 30 negative keywords for a luxury furniture brand to avoid irrelevant traffic and bargain seekers.”

7. Prompt for Localized Ads

“Write Google Ads copy for a Brussels-based bike repair shop. Use casual and friendly language”

Pro Tips for Using ChatGPT with Google Ads

Always review and tweak: ChatGPT gives a great starting point, but you must edit to match your brand voice and comply with Google Ads policies.

Use Google’s Character Limits: Headline: 30 characters; Description: 90 characters.

Test multiple variations: Ask ChatGPT to write 5–10 versions and test them.