Hire a Google Ads Expert Who Actually Delivers.
Not a junior account manager. Not a shared agency team. A dedicated specialist who manages your account personally, with one goal: reduce your cost per sales qualified lead and grow your pipeline.
Audit
I’ll audit your Google Ads account and show you exactly where budget is being wasted, with a prioritised action plan to fix it.
Why B2B Companies Stop Trusting Agencies
Agencies are built to scale their revenue, not yours. Here is what that looks like when you are inside one of their accounts.
Account context resets constantly. The new manager spends weeks learning what the last one already knew. Your budget pays for their education every time.
Your B2B SaaS account runs on the same template as the e-commerce brand next door. No custom research, no ICP thinking, no competitive logic.
The agency earns more when you spend more, not when you convert better. The incentive structure is designed against you from day one.
Impressions, quality score, CTR. Meanwhile your CFO is asking what marketing contributed to closed revenue this quarter, and nobody has an answer.
From Wasted Budget To Pipeline in 3 Steps
No 4-week onboarding. No kickoff calls that go nowhere. Fast, structured execution from day one.
I audit your full account within 48 hours, identifying wasted spend, broken conversion tracking, structural issues, and the 3 to 5 highest-impact changes. Delivered as a clear, prioritised action plan at no cost.
I restructure your campaigns around your ICP, buying intent signals, and funnel stage. Exact match keywords, tightly themed ad groups, landing page alignment, and offline conversion tracking connected to your CRM.
Weekly bid and audience optimisation, A/B testing on ads and landing pages, and monthly pipeline reports showing you cost per SQL, pipeline sourced, and revenue attributed to each campaign. You always know exactly where your budget goes.
Numbers That Actually Matter
These are the metrics that show up in client accounts after a proper restructure. Not impressions. Not CTR.
Dedicated Expert vs. PPC Agency
For B2B companies spending $5k to $80k per month on Google Ads, the math typically favors a dedicated specialist.
| ✦ Dedicated Expert | Typical PPC Agency | |
|---|---|---|
| Who manages your account | Me personally, always |
Rotating junior staff |
| Onboarding speed | Audit in 48h, live in 5 days |
2 to 4 week ramp-up |
| Pricing model | Flat retainer, results-focused |
% of spend, misaligned |
| ICP and strategy depth | Custom to your niche and funnel |
Shared playbook for all clients |
| Reporting focus | Pipeline, CPL, revenue impact |
Impressions, CTR, vanity metrics |
| Account ownership | Always yours, zero lock-in |
Often agency-owned |
| Contract | Month-to-month, cancel anytime |
6 to 12 month minimum |
Built for B2B SaaS & Tech Companies
I work with a focused set of company types where I know how to generate real pipeline from paid search and social.
You have a defined product, an identifiable ICP, and a sales team that needs more qualified pipeline. Your current Google Ads is generating leads that do not convert to opportunities.
You are post-product-market-fit and need to build a repeatable paid acquisition engine. The experimental phase is over. You need structure, attribution, and systematic growth.
You have been through one or two agencies and the relationship has consistently underdelivered on pipeline. You want someone accountable, senior, and personally invested in your results.
You run a marketing team and need a paid specialist who can connect ad performance to CRM pipeline and report in the language your CFO and board actually care about.
Before You Book the Audit
Answers to the questions I get asked most before a first conversation.
The audit covers five areas: conversion tracking integrity (are the right events firing, and are they syncing to ad platforms as offline conversions?), campaign structure and ICP alignment, keyword strategy and match type hygiene, landing page and offer alignment, and your current bidding strategy and data quality. You receive a written report with the three to five highest-impact changes ranked by expected revenue impact. No fluff, no filler. It takes 48 hours and costs nothing.
The sweet spot is companies spending between $5,000 and $80,000 per month on Google Ads. Below $5,000, the management fee relative to spend makes it harder to justify. Above $80,000, I am happy to discuss but the scope conversation changes. If you are below $5k and planning to scale quickly, reach out anyway and we can discuss what makes sense.
Yes. For B2B companies, Google and LinkedIn work best in combination: Google captures bottom-funnel buying intent, LinkedIn builds the brand awareness that makes your Google campaigns more efficient. Many clients run both channels with me. The audit will cover whichever channels you want reviewed.
Everything is month-to-month. There is no minimum contract. Most clients see meaningful CPL improvements within the first 6 to 8 weeks and stay because the results continue to compound. I would suggest measuring progress at 90 days, which is when the structural changes have had enough time to generate statistically meaningful data. But you can cancel at any point with no penalty.
Always. I access your existing account as a manager user. I never create a new account in my name, and I never hold your account data or campaign history hostage. If you end the engagement, I remove my access and you take everything with you. This is not how most agencies operate and it is the right way to do it.
The first visible impact is usually in weeks 2 to 4, after the structural rebuild goes live and wasted spend is eliminated. Cost per lead typically drops first. Cost per SQL follows as Smart Bidding learns from the cleaner conversion signals. Full 90-day compounding of all changes, including audience warming, landing page tests, and bidding optimisation, is when the numbers look materially different to where you started.
Get Your Free
Google Ads Audit
I will review your account and show you exactly where budget is being wasted, which campaigns are generating the wrong leads, and what the three highest-impact changes are. Delivered in 48 hours as a prioritised action plan. No cost. No pitch. No commitment.
Free Audit
Fill in the form and I’ll be in touch within 24 hours to confirm details and get access to your account.