Hire a Performance Marketing Consultant
I’m a dedicated B2B performance marketing consultant — managing Google Ads, LinkedIn Ads, landing pages, and conversion rate optimisation personally. No juniors. No shared teams. One goal: qualified leads at a cost that makes business sense.
Get My Free Performance AuditWhat I Do
Every Channel.
One Expert.
Full-funnel B2B performance marketing — from the first click to the signed contract. Each channel managed in coordination, not in isolation.
Search, Performance Max, and Display campaigns rebuilt around your B2B buyer journey — not Google’s default recommendations. Tight keyword control, ICP-aligned copy, and bidding strategies tuned to your actual pipeline math.
The highest-intent B2B advertising channel — when set up correctly. I build LinkedIn campaigns that target the exact job titles, company sizes, and industries in your ICP, with creative and copy that converts senior buyers — not just generates impressions.
The most neglected lever in B2B paid media. Most companies send ad traffic to their homepage or a generic product page — and wonder why conversion rates are under 2%. I design and write dedicated, message-matched landing pages that convert.
Doubling your conversion rate is equivalent to halving your cost-per-lead — without spending an extra euro on ads. I run structured CRO programmes using heatmaps, session recordings, and A/B tests to systematically improve what you already have.
End-to-end B2B demand generation built around your ICP — combining paid search, LinkedIn, retargeting, and conversion infrastructure into a unified system that fills your pipeline with qualified leads, not just form submissions.
Sound Familiar?
Why B2B Companies
Switch to a Dedicated Expert
Performance marketing agencies are built to retain clients, not to improve their numbers. Here’s what that looks like in practice.
High CPCs, low-quality leads, and a campaign manager who says “B2B LinkedIn just takes time.” It doesn’t — it takes better targeting, creative, and a dedicated landing page.
Clicks from irrelevant searches, broad match keywords eating your budget, and no negative keyword list. Your agency reports good CTR. Your sales team reports bad lead quality.
Ad traffic is expensive. Sending it to a homepage with no clear CTA, no message match, and a 6-field form is the fastest way to burn B2B budget with nothing to show for it.
Last-click attribution in Google Analytics says paid search gets all the credit. Your LinkedIn team says LinkedIn does. Meanwhile nobody knows what’s actually working — so you can’t make smart budget decisions.
How It Works
From Audit to Pipeline
in 3 Phases
No discovery marathons. No 40-slide decks that never ship. Fast diagnosis, prioritised execution, and a clear feedback loop tied to revenue.
A full review of your Google Ads structure, LinkedIn campaigns, landing page conversion rates, tracking setup, and audience strategy. Delivered as a clear, prioritised action plan — with exact wasted spend quantified — within 48 hours.
48h · Free · No CommitmentI rebuild your campaigns from scratch — restructured Google Ads, LinkedIn audience targeting, message-matched landing pages, conversion tracking, and a lead gen funnel designed for your ICP. Live within 7 days of kickoff.
Live in 7 DaysWeekly bid and audience optimisations, monthly CRO experiments, creative testing, and pipeline reporting tied to MQLs and revenue — not impressions. You always know what’s working, what isn’t, and what’s next.
Month-to-MonthHead to Head
Consultant vs.
Performance Agency
For B2B companies spending €5k–€100k/mo across Google and LinkedIn, the math — and the quality — consistently favours a dedicated expert.
| ✦ Consultant | Typical Performance Agency | |
|---|---|---|
| Who manages your campaigns | Me personally — every optimisation |
Junior rotated every few months |
| Google & LinkedIn coordination | Fully unified strategy & messaging |
Separate teams, no coordination |
| Landing page ownership | Built & optimised as part of the engagement |
“Not our department” — extra cost |
| Pricing model | Flat retainer, results-aligned |
% of ad spend (you spend more, they earn more) |
| Reporting focus | MQLs, SQLs, pipeline, CPL |
Clicks, impressions, CTR dashboards |
| CRO included | Yes — landing pages & A/B testing built in |
Separate retainer, if offered at all |
| Account & asset ownership | Always 100% yours |
Often agency-owned or withheld on exit |
| Contract length | Month-to-month |
6–12 month minimum |
Common Questions
FAQ — Performance
Marketing Consultant
The most common questions from B2B marketing and revenue leaders evaluating a dedicated performance consultant.
What does a B2B performance marketing consultant do differently from an agency?
An agency assigns account managers to 20–30 clients simultaneously. I work on your account personally — building the strategy, writing the ads, designing the landing pages, running the tests. You get senior expertise applied to your account every day, not 3 hours a month of junior execution.
Do you manage both Google Ads and LinkedIn Ads?
Yes — and this is one of the core advantages of working with a single expert rather than separate channel teams. Google and LinkedIn work best when the messaging, audiences, and funnel stages are coordinated. I design the full paid channel strategy so they reinforce each other rather than cannibalise.
What ad spend level makes this engagement worthwhile?
The engagement model works best for companies investing €5k–€100k/month across paid channels. Below this, the economics of management fees relative to spend become challenging. That said, if you’re spending less but plan to scale quickly, the audit alone will identify exactly how to do that efficiently.
Do you build the landing pages yourself?
Yes. Landing page strategy, copy, and design direction are included — not an add-on. I’ll either build them directly in Webflow, Unbounce, or HubSpot, or brief your dev team with detailed wireframes and copy. Most clients see a 2–4× improvement in conversion rate within the first 60 days just from this change alone.
How do you measure success? What goes in the monthly report?
Every report is built around revenue metrics: cost-per-lead, lead-to-MQL rate, MQL-to-SQL rate, pipeline generated, and blended ROAS. I don’t report on impressions or CTR unless they’re diagnostically relevant. You get a clear view of what your budget produced this month — and what we’re doing differently next month.
What’s the free audit, exactly?
A complete review of your current Google Ads and LinkedIn campaign structure, keyword and audience targeting quality, landing page conversion rate, tracking and attribution setup, and quick-win opportunities. Delivered as an actionable PDF within 48 hours of access. No fluff, no sales deck — just specific findings and recommended fixes.
Free · No Commitment · 48-Hour Delivery
Get Your Free
Performance Audit
I’ll review your Google Ads, LinkedIn campaigns, and landing pages — showing exactly where budget is leaking and what to fix first. Specific, actionable, and free.
Request Your Free Audit