Hire a B2B SaaS Marketing Expert Who Builds Pipeline

B2B SaaS Marketing Expert — Reduce CAC Payback. Build Pipeline.
B2B SaaS Marketing Expert

Hire an Expert Specialised in B2B SaaS.

I help B2B SaaS companies reduce CAC payback and accelerate sales cycles through strategic paid acquisition and full-funnel optimization. Measurable pipeline. Not vanity metrics.

67→49
Days Avg Sales Cycle
14→8
Month CAC Payback
34→51%
MQL-to-SQL Rate
Get Your Free Revenue Audit See how it works ↓
Free · No Obligation · 30 Min
Book Your Free
Revenue Audit
I’ll review your paid acquisition stack and show you exactly where CAC is climbing — and how to reverse it.
No lock-in
No sales pressure
Spots limited

The Modern SaaS Buyer

B2B Buying Has
Fundamentally Changed

Today’s SaaS buyers research independently, compare multiple vendors silently, and only reach out when they’re already 70% decided. If your marketing is only capturing demand — you’re losing deals before they start.

Modern SaaS growth requires demand creation before demand capture. Multi-touch journeys. Clear positioning. Measurement tied directly to revenue, not MQL volume.

01
Buyers research independently
Most of the buying decision happens before your team speaks to anyone. Content and positioning win deals early — before intent signals appear.
02
5–11 stakeholders, silent evaluation
B2B SaaS deals involve committees. Your campaigns must address each persona at each funnel stage — not just the first click.
03
MQL volume is a misleading metric
More leads ≠ more revenue. Pipeline quality, SQL conversion, CAC payback — those are the numbers that determine your survival.
04
Generic agencies don’t understand SaaS
LTV, CAC, payback period, NRR — these aren’t vanity metrics. They’re the language of sustainable SaaS growth. Few agencies speak it fluently.
Sound familiar?
Stop Optimizing For Clicks.
Start Optimizing For Pipeline.
Book Free Audit See the process →

The Outcomes

What Changes When
We Work Together

Whether you’re scaling fast or optimizing an established motion, here’s the measurable impact — across CAC, pipeline quality, and sales cycle velocity.

CAC payback cut in half

Structural campaign fixes and audience precision reduce the cost to acquire and shorten payback from 14+ months to under 8.

MQL→SQL rate doubles

Better funnel architecture and tighter ICP targeting means the leads that reach sales are actually qualified — and ready to buy.

Sales cycle accelerated

Multi-touch demand generation warms buyers earlier. By the time they talk to sales, objections are already handled — deals close faster.

Predictable pipeline, month to month

A coherent demand system replaces random campaign spend. You can forecast pipeline with confidence and scale what works.

The Process

From Broken Funnel
To Predictable Revenue

No onboarding marathons. No kickoff calls that go nowhere. Fast, focused execution that starts showing results within 30 days.

01
Data Collection & Audit

Before scaling anything, we diagnose the real constraints. Most SaaS accounts are leaking CAC because of poor structure — not low budget.

  • Google Ads & LinkedIn campaign architecture
  • Conversion tracking & GA4 attribution
  • Funnel drop-off by stage and persona
  • Messaging & landing page effectiveness
Delivered in 48h
02
Strategy & Architecture

Once data reveals the bottlenecks, we build a coherent growth architecture — designed around your ICP, sales cycle, and revenue goals.

  • Full-funnel campaign design
  • Demand generation & nurture sequences
  • Audience segmentation & budget allocation
  • Offer positioning & messaging refinement
Live in 5 Days
03
Demand Gen & Scaling

With the right foundation in place, we scale intelligently — warming audiences, testing creative, and reporting directly on pipeline impact.

  • Intent-based audience warming
  • Creative & positioning A/B testing
  • CAC, payback & LTV reporting
  • Monthly pipeline attribution reviews
Month-to-Month
Ready to start?
Get Clarity In 30 Minutes.
No Commitment Required.
Book Your Free Audit Is this right for me? →

Is This You?

Built For B2B SaaS

Ideal for companies spending €3k+ per month on paid media who are serious about scaling qualified pipeline — not just traffic.

Founder / CEO
Frustrated with unpredictable lead flow
You’re spending on ads but can’t forecast next month’s pipeline. You need a system — not another A/B test on button color.
CMO / VP Marketing
Need board-level pipeline attribution
You’re accountable for revenue, not MQLs. You need senior paid media expertise without a bloated 12-person agency retainer.
RevOps Leader
Fixing broken tracking and attribution
Unreliable GA4 data. CRM attribution that nobody trusts. Funnel metrics that don’t align. You need someone who bridges marketing and data.
Growth / Demand Gen
Scaling paid acquisition without burning CAC
You’ve hit a ceiling on current channels. You need a strategic partner to unlock the next growth lever — with discipline, not just spend.
Senior strategy · No agency overhead
You Own The Accounts.
I Build The System.
Book Free Revenue Audit
Why B2B SaaS Companies Choose to Work With Me
8+
Years of B2B SaaS Paid Media
Exclusively focused on SaaS — not ecommerce, not B2C, not “all-in-one” agency work that dilutes expertise.
€40M+
Pipeline Generated for Clients
Across Google Ads and LinkedIn — attributed to closed revenue, not just MQL volume or last-click vanity numbers.
48h
Audit Turnaround — Always
No 2-week onboarding. No discovery call purgatory. You get a concrete audit with findings and a fix plan in 48 hours.
Month-to-month contracts only No lock-in. No 6-month minimums. You stay because the results are there — not because a contract forces you to.
You always own your ad accounts Full access, full transparency. Your accounts, your data, your spend history — always, from day one.
Senior-only execution — no juniors No account managers or junior analysts running your campaigns. You get direct access to the same person who plans the strategy.
Pipeline, not MQL volume Reporting is tied to qualified pipeline and revenue — not impressions, click-through rates, or inflated lead counts.
Free 48h audit, zero commitment Every engagement starts with a no-cost audit. You see the findings and plan before deciding whether to work together.
SaaS-native — not generalist CAC, LTV, NRR, payback period — this is the language I work in every day. No translation needed between marketing and finance.
No Fluff. No Sales Pressure.

What Happens In
The Free Audit

This is not a generic discovery call. In 30 minutes, you leave with clarity — whether we work together or not. Spots are limited to ensure depth and focus.

Paid media structure review
Google Ads and LinkedIn campaigns assessed against B2B SaaS benchmarks — not generic PPC best practices.
Funnel bottleneck identification
Pinpoint exactly where leads drop off — and calculate the pipeline value leaking through each stage every month.
Tracking & attribution accuracy
GA4 setup, CRM attribution, and conversion events — find what’s broken before you scale with bad data.
CAC reduction opportunities
Concrete recommendations to reduce cost-per-opportunity and accelerate payback — prioritized by impact, not complexity.
Free · No Commitment · 30 Min Max
Book Your Free
Revenue Audit
Leave your details and I’ll reach out within 24 hours to confirm your slot. No auto-scheduling bots, no SDR calls — just a direct conversation.
No lock-in
Month-to-month
You own the accounts
Ready to Scale Pipeline?

Senior SaaS Strategy.
Zero Agency Overhead.

More qualified opportunities. Lower acquisition costs. A scalable demand generation system built for B2B SaaS economics — not generic B2C playbooks.

Book Free Revenue Audit — Spots Limited

No commitment · Month-to-month · You own the accounts

Get a free paid growth audit. No pitch, no obligation, actionable takeaways

→ Free Discovery Call