Quick Takeaways:

• OpenAI’s ChatGPT Atlas: A new AI-powered browser with ChatGPT built in.
• OpenAI & PayPal Partnership: PayPal will integrate its wallet into ChatGPT for AI-driven e-commerce.
• Perplexity’s Comet: A “personal AI assistant” browser that makes web browsing conversational.
• AI Guide (Perplexity): A free downloadable guide to using AI in business (download).
• Security Note: Experts warn of new risks (prompt injection) with agentic AI browsers.

The AI landscape is buzzing with innovations. OpenAI has just launched ChatGPT Atlas, a web browser built around ChatGPT. At the same time, OpenAI forged a partnership with PayPal to let users shop inside ChatGPT using PayPal checkout. Meanwhile, Perplexity (the AI search company) introduced Comet, an AI-driven browser that assists with research and tasks. For marketers and business leaders, these developments signal new opportunities (and some challenges) in leveraging AI. I break down what each update means and how you can boost your productivity.

Marketers can use Atlas Browser to streamline research and productivity. Instead of changing between Chrome and ChatGPT, Atlas lets you ask the AI about the page you’re on or have it gather information across open tabs. For example, you could say “Summarize all the key selling points from these product pages” or “Generate an outreach email using data from this website” and ChatGPT in Atlas will handle it.

This tight integration means faster market research, competitor analysis, content creation and scheduling. All with less manual effort. That said, security experts caution that giving AI this level of control introduces new risks, as malicious sites could attempt “prompt injection” attacks on the browser agent. As a precaution, Atlas keeps you in the loop about what actions it’s taking and lets you disable AI controls anytime.

Download Atlas: https://chatgpt.com/atlas/get-started/

OpenAI & PayPal Partnership: On October 28, 2025, PayPal announced a strategic partnership with OpenAI to bring PayPal’s digital wallet and merchant network directly into ChatGPT . This means that millions of ChatGPT users will soon be able to find and buy products within ChatGPT, checking out instantly via PayPal.

Read the press release: https://newsroom.paypal-corp.com/2025-10-28-OpenAI-and-PayPal-Team-Up-to-Power-Instant-Checkout-and-Agentic-Commerce-in-ChatGPT

Perplexity’s Comet Browser: an “AI browser that acts as a personal assistant”. Comet promises to make browsing “as fluid and responsive as human thought”. Instead of traditional tabs, Comet turns browsing into a conversational interface. You can highlight text on any page and Comet instantly explains it, ask it to compare information across pages, or even instruct it to perform tasks like “book a meeting based on this email” or “find the best price for this product”.

Marketers can download Perplexity’s AI guide to learn how to apply it in daily work.