PPC Agency vs Specialist

Google Ads Specialist – B2B & SaaS
Google Ads Specialist · B2B & SaaS

Your PPC Agency Is Burning Your
Budget.
Let’s Fix That.

While agencies split attention across 30+ clients, I manage your Google Ads personally — with one goal: lower your cost-per-lead and grow your pipeline.

Claim My Free Google Ads Audit
Audit delivered in 48 hours — no cost, no commitment
You always own your ad accounts — no lock-in
Month-to-month, cancel anytime
Typical Results After 90 Days
-43%
Cost per Lead
3.2×
ROAS Uplift
48h
Audit Delivery
Where Budget Is Typically Wasted (Before Audit)
Broad keywords 72%
Poor match types 58%
Weak landing pages 44%
Bid strategy issues 35%

Sound Familiar?

Why Companies Switch
From Agencies to Me

Agencies are built to scale their own revenue — not yours. Here’s what that looks like in practice.

Constant account manager turnover

Every few months, a new junior is “learning” your account. Months of context and history — gone.

Copy-paste strategies

Your campaigns look identical to 30 other clients. No custom research, no competitive logic, no deep thinking.

Fee model misaligned to results

Paying % of spend means the agency earns more when you spend more — not when you convert better.

Vanity metrics in the report

Impressions, CTR, quality score. But what’s your actual cost-per-qualified-lead this month?

Head to Head

Consultant vs. Agency

For B2B companies spending €5k–€80k/month on Google Ads, the math usually favors a dedicated specialist.

✦ Consultant Typical PPC Agency
Who manages your account
Me personally — always
Junior assigned to your account
Onboarding speed
Audit in 48h, live in 5 days
2–4 week ramp-up
Pricing model
Flat retainer, results-focused
% of ad spend (misaligned)
Strategy depth
Custom to your niche, ICP & funnel
Shared playbook across all clients
Reporting focus
Pipeline, CPL, revenue impact
Impressions, CTR, vanity dashboards
Account ownership
Always yours — zero lock-in
Often agency-owned
Contract length
Month-to-month
6–12 month minimum

Get Your Free
Google Ads Audit

I’ll review your account and show you exactly where budget is being wasted — delivered in 48 hours, no cost, no commitment.

Claim My Free Audit Or book a 20-min intro call →

No lock-in · Month-to-month · You own the account

My Proven 4-Step Process

1

Deep Dive Audit

I analyze your current campaigns, identify wasted spend, and uncover quick-win opportunities to improve performance immediately.

2

Strategic Planning

Build a custom strategy based on your goals, budget, and target audience. Set clear KPIs and benchmarks for success.

3

Launch & Optimize

Implement campaigns with proven structures, monitor performance daily, and make data-driven adjustments to maximize ROI.

4

Scale & Grow

Once we’ve proven success, we strategically scale your budget to profitable keywords and audiences to drive exponential growth.

What My Clients Say

“We were burning through $8,000/month with barely any qualified leads. Within 60 days of hiring a specialist, our cost per lead dropped by 54% and lead quality improved dramatically. Best investment we’ve made.”

Sr. Marketing Manager, B2B SaaS

“I tried managing Google Ads myself for 6 months and got nowhere. The specialist found issues I didn’t even know existed, restructured everything, and now we’re getting 3x more leads at half the cost.”

Owner, Logistic Company

“The agency we worked with before was okay, but switching to a dedicated specialist was a game-changer. Response times are faster, optimizations are more aggressive, and our ROI has never been better.”

Marketing Director, B2B

Frequently Asked Questions

For most B2B companies, I recommend starting with $2,000-$5,000/month in ad spend to generate meaningful data and results. B2C businesses can start smaller at $1,000-$3,000/month depending on industry and competition. The management fee is typically separate and ranges from $1,500-$3,500/month based on account complexity.

You’ll typically see initial improvements within 2-3 weeks as we optimize your account structure, keywords, and bids. Significant results usually appear within 4-8 weeks once I’ve gathered enough data to make informed optimizations. Full optimization and scaling happens around the 3-month mark.

I recommend a minimum 3-month commitment to allow time for proper optimization and testing. After that, most clients continue month-to-month. I believe in earning your business through results, not locking you into lengthy contracts.

Specialists focus exclusively on Google Ads mastery rather than spreading expertise across multiple marketing channels. You get deeper platform knowledge, faster response times, more aggressive optimization, and typically better results at a lower cost than full-service agencies.

Absolutely. You maintain full ownership of your Google Ads account, conversion tracking, and all data. I work as an authorized user in your account, and you can revoke access at any time. Complete transparency is part of our standard service.

I work with B2B companies across industries including professional services, SaaS, e-commerce, healthcare, home services, legal, financial services, and more. Each campaign is customized to your specific industry dynamics and target audience.

✨ Limited Time Offer

Get Your Free Google Ads Account Audit

Discover exactly where you’re wasting money and get a custom roadmap to 2x-3x your ROI in the next 90 days.

  • Comprehensive account analysis (worth $500)
  • Identify wasted spend and quick wins
  • Custom optimization roadmap
  • 30-minute strategy call included
  • No obligation, 100% free
4.9/5 Rating
100% Confidential
24hr Response

Claim Your Free Audit

Fill out the form below to get started