Transparent Pricing · No % of Spend
Simple, Flat-Fee
Pricing Aligned
to Your Results
Most agencies charge a percentage of your ad spend — which means they earn more when you spend more, not when you convert better. Every engagement here is a flat fee. Your budget scales on its own terms.
Flat retainer — fee never scales with ad spend
Month-to-month — no lock-in contracts
You own all accounts — always
One person — not a team of juniors
Choose Your Starting Point
Step 01
Free Audit
The fastest way to understand exactly what’s broken — before committing to anything.
Free
Delivered within 48 hours of account access
Full campaign structure review
Conversion tracking integrity check
Search term waste analysis
PMAX cannibalisation check
Written report with prioritised findings
No implementation included
Most Popular Starting Point
Step 02
Full Restructure
Complete rebuild of your Google Ads account — new structure, tracking, audiences, negatives. Live in 5 days.
€2,500
One-time fee · Includes 30-day support window
Everything in the free audit
Campaign segmentation by funnel stage
Negative keyword architecture (cross-campaign)
Audience layering — in-market, custom intent, remarketing
Conversion tracking setup & CRM offline import
30-day support window post-launch
Full documentation — hand off to internal team if needed
Step 03
Ongoing Management
Full monthly management — weekly optimisations, A/B testing, pipeline reporting. Direct access, no account managers.
€1,800
/mo
Month-to-month · Cancel anytime · Flat fee regardless of spend
Weekly bid strategy & search term reviews
Systematic ad copy A/B testing
Audience refinement as performance data accumulates
Monthly pipeline report — CPL, SQL volume, revenue influenced
Direct access — no ticketing, no account manager layer
Fee stays flat — doesn’t increase when you scale budget
Across Every Engagement
What’s Always
Included
Regardless of which engagement you choose, these aren’t add-ons — they’re the baseline of how I work.
You own every account
All Google Ads accounts are registered under your business. You have admin access at all times. If we stop working together, you keep everything — data, history, structure.
One person does the work
I manage your account personally. Not a team of juniors with a senior as figurehead. The person you speak to in the first call is the person who builds and optimises your campaigns.
Pipeline-focused reporting
Every report leads with cost-per-SQL, pipeline value, and revenue influenced — not impressions, CTR, or quality score. Vanity metrics don’t appear in your reports because they don’t drive decisions.
No lock-in contracts
Month-to-month terms on ongoing management. The restructure is a one-time project. If the results aren’t there, you shouldn’t be locked in — and confidence in the work means I don’t need to be.
Flat fee regardless of spend
The monthly retainer doesn’t change if you scale your budget from €10k to €50k/month. My incentive is always to make your budget perform better — not to increase it.
Direct communication
No ticketing system, no account manager relay. Questions get answered directly, changes are made fast, and you’re never waiting on a handoff between people inside a team.
An Honest Assessment
Who This Is —
and Isn’t — For
Not every situation calls for a dedicated consultant. Here’s a direct assessment of where this model works and where it doesn’t.
✦ This works well if you…
- Spend €5k–€100k/month on Google Ads and want pipeline, not just leads
- Sell B2B or SaaS with deal values above €5,000 ACV
- Have a sales team that can follow up on qualified leads
- Are frustrated by agency account rotation, vanity reports, and copy-paste strategies
- Want one person who knows your account deeply and stays that way
This probably isn’t right if you…
- Spend under €3k/month — the economics don’t justify a dedicated consultant
- Need 5+ channels managed simultaneously — that requires a team, not one specialist
- Sell e-commerce with simple conversion paths — playbook agencies handle this well
- Need in-house creative production (video, brand assets) as part of the engagement
- Have no CRM or sales process — ads can’t fix a broken post-click journey
Pricing Questions
Common Questions
About Pricing
No. The audit is always free — it’s how every engagement starts. If after the audit you want to proceed with a restructure or ongoing management, the audit findings inform the brief. You never pay for the audit regardless of whether you proceed.
It depends on the state of the account. If the audit shows the current structure is fundamentally sound, we can move directly into management. If the structure is broken — which it usually is — the restructure comes first, because managing a broken account month-to-month compounds the problems rather than solving them. I’ll give you an honest recommendation after the audit.
Performance-based fees sound appealing until you examine the incentives. A fee tied to lead volume encourages maximising volume over quality — exactly the problem that most B2B accounts already have. A flat retainer aligns my incentive to one thing: making your account perform well enough that you keep working together. Month-to-month terms enforce that accountability without a contract.
For ongoing management, €5,000/month is typically the minimum where a flat retainer makes financial sense. Below that, the consultant fee represents too large a proportion of total spend. For the one-time restructure, the minimum isn’t about spend level — it’s about whether the account has enough structure to optimise. Even smaller accounts benefit from a clean foundation.
No. The flat retainer stays fixed regardless of whether you’re spending €10k or €80k/month. If you scale to a point where the account complexity genuinely increases — multiple markets, significantly more campaigns — we’d discuss that transparently. But routine budget scaling never triggers a fee increase.
Initial CPL improvements are typically visible within 30–60 days as the cleaner structure eliminates wasted spend immediately. Full performance gains — where Google’s Smart Bidding algorithm has accumulated enough conversion data from the new structure to optimise correctly — are usually reached at the 90-day mark. The audit report will include a realistic expectation for your specific account.
Start Here — Zero Risk
Claim Your Free
Google Ads Audit
Every engagement starts with a free audit. I’ll review your account within 48 hours and show you exactly where budget is being wasted, what’s broken in your tracking, and the specific structural changes that will reduce your CPL fastest. No pitch. No commitment. Just the findings.
Request Your Free Audit
Free audit · No commitment · 48h delivery · You always own your accounts